Media

Industry

Industry Agenda
Where ABeam Stands Out
Services Provided

Constructing a new media enterprise business model that goes beyond existing industry frameworks

The development of a digital society has caused tectonic shifts across many industries, none more so than the media industry. The rise of online media and changing patterns of media consumption have shaken the established order and transformed all media enterprises. The spread of AR/VR, 4K/8K technology, and e-sports requires media businesses to be ambitious in their new initiatives, while leveraging the strengths of their existing businesses.

As the media industry enters a new era, ABeam Consulting’s professionals will leverage their expertise and consulting experience to provide services ranging from strategy formulation to execution support.

Industry Agenda

Taking advantage of group strengths to create new businesses

The acceleration of digitalization and the shift to mobile content consumption has turned audiences away from newspapers and television. This has deepened the mass advertising media recession, and the media industry is now confronting a major paradigm shift.

Changing consumer hobbies and interests have also changed the way they select and consume media, focusing more on content. The media industry must retain the capability to transform their assets into values sought out by consumers and deliver them to consumers.

To do so, companies must understand the capabilities and core businesses of their media and group assets and create new, achievable business strategies. These strategies should include structural and operational reforms and new IT systems.

Creating new CX

Many services have digitalized and shifted to mobile. Gathering, storing, and analyzing consumer data and understanding how to apply this to content consumption and monetization are becoming mission-critical tasks to media firms.

Media plays a major role in the customer experience value (CX). They enable push-pull communications by procuring content and acquiring and managing copyrights, optimizing UX (time-free, location-free, device-free, multi-language) for consumer hobbies, interests, and content consumption styles. They also play a role in two-way gamified communications that create fan communities and in delivering content distribution and promotional services.

ABeam Consulting believes that creating an analysis platform and new data-driven customer experience values (CX) will serve as new business opportunities for media enterprises. Such CX includes “creating and procuring quality content,” “switching to content formats that meet the needs of consumers,” and “serving content through UX adapted to consumer behaviors.”

Optimizing management resources with cutting-edge technology/solutions

The average age of employees is rising, intensifying the competition for human resources. The media industry is also faced with the need to reform their work styles. Companies must shift from operational processes rooted in pre-digital work styles to ones that contribute to ways of working in our new era.

It is essential to implement initiatives to optimize management resources. Companies must make the most of the latest technology/solutions to reform operational styles and processes on an agile model, and enhance and streamline IT platforms.

Where ABeam Stands Out

Complete business orchestration functions for media enterprises

A holistic view that encompasses all group assets allows ABeam Consulting to assist media enterprise clients. We help them redefine customer value and transform.
Comprehensive capacity to drive transformation by formulating visions, establishing structures, and working with clients

ABeam Consulting supports client transformation projects at every stage, from devising new business strategies to structural and operational reforms. We establish IT structures and work side-by-side with clients in running their business.
Practical project management focused on creating value

ABeam Consulting provides practical consulting service support that creates new value through project management.