Supporting new business development and strategies for business, marketing, and ICT, centered on “immersive” customer experience design
Sports And Entertainment
Industry
Customer values and behaviors have been diversifying alongside changing social conditions and technological advancements. This has increased the complexity of the experiences and values that they now seek. The sports and entertainment industry is expected to continue to provide customers with immersive experiences that offer the emotions that can only be gained from real experiences.
ABeam Consulting pursues these desired customer experiences and helps realize business visions that hold these experiences at their core.
Industry Agenda
Providing seamless and immersive customer experiences
It is important to immerse users in the provided content to maximize customer experience value. It is also necessary to ensure that satisfaction does not decline between the time one content experience is complete and the next begins.
Maximizing customer satisfaction requires a seamless customer experience design that allows for transitions between multiple pieces of content, for example, enjoying a meal at a restaurant, and then going shopping or watching a match or show. This creates a connection and breadth to the content and enriches the experience.
Shift to Direct to Customer (DtoC)
Technological advancements allow content holders to create content themselves and to sell it directly to customers. Previously, e-commerce, electronic tickets, filming, streaming, etc. relied on external vendors. It is now possible to handle these tasks internally and deliver content directly to the customer.
Leveraging multi-functional e-commerce platforms and technology from multiple partners makes it possible to increase DtoC sales.
Creating new value through cross-industry partnerships
The strength of sports and entertainment lies in its messaging and ability to connect companies. Collaboration with sports enables the delivery of information to a wider audience. Many companies are involved in sports sponsorships, where it is possible to form strong partnerships.
New business and service planning that analyze the assets of content holders and companies, and link and utilize those assets raise the expectation that the sports and entertainment industry will be able to offer unprecedented value propositions.
Where ABeam Stands Out
-
The value journey based on a customer’s perspective
ABeam Consulting focuses on the length of time customers interact with content and the number of touchpoints, and draws a value journey to maximize the experience value from the perspectives of business (is it profitable?), technology (can it be done better?), and customers (is it a high experience value?).
-
A business partner beyond just a consultant
Our responsibilities do not end after handing over deliverables. We will consider joint business operations if there is a business opportunity in contributing to the transformation of the sports/entertainment industry.
-
A network of industry experts
ABeam Consulting entered the sports business in 2013 and has constructed a network to gather information from industry experts, athletes, and sports organizations worldwide.
Services Provided
ABeam Consulting draws on a wealth of knowledge related to customer experience design based on practical marketing experiences to support new business development and strategies for business, marketing, and ICT, centered on “immersive” customer experience design.
Click here for inquiries and consultations