Many Japanese companies’ front offices—organizations with direct customer touchpoints—undertake efforts such as sales transformations and digital marketing. However, these efforts often fall short of achieving the desired results because initiatives are conducted independently within each department or customer touchpoint. This approach prioritizes meeting organizational KPIs and solving immediate challenges rather than addressing core issues to maximize revenue.
By introducing Revenue Operations (RevOps), ABeam Consulting helps clients transform their processes. Instead of focusing narrowly on departmental KPIs, RevOps enables cross-functional and integrated management of diverse front-office activities. This approach optimizes customer touchpoints across marketing, sales, and customer success teams, driving both revenue growth and improved clients LTV.