Consumer Goods

Industry Agenda
Insights
Where ABeam Stands Out
Services Provided
Case Studies

Contributing to customer-centric transformations of consumer goods manufacturers by adapting to changes in consumer values, lifestyles, and purchasing behaviors

Consumer values, lifestyles, and purchasing behaviors are rapidly changing. Consumer goods manufacturers are required to address many transformations, such as realigning business and brand portfolios, reconstructing and strengthening relationships between consumers and brands, creating innovation, improving operational sophistication and efficiency, addressing sustainable supply chains, and enhancing global competitiveness.

ABeam Consulting utilizes digital technology to provide comprehensive support for customer-centric company transformations.

Industry Agenda

Brand portfolio optimization that adapts to diversifying consumer values and lifestyles

Classic and top-selling household essentials and cosmetic products are changing due to diversifying consumer values and lifestyles, social media, and the new normal lifestyles.

But implementing a long-tail strategy and increasing product variations to respond to these changes may lead to lower operational efficiency, including dead inventory and dispersed management resources.

To counter this, companies must reconstruct their business and brand portfolios and leverage a data-driven approach to optimize management resources. Stakeholders are also expecting actions on sustainable management, including resource recycling and contribution to local society to solve social issues.

Digital technology and innovation to respond to the online shift of consumer communications and purchase channels

Communication and purchase channels are shifting from offline to online. This shift demands changes in communication tools and environments. Some industries have been forced to review the way they provide products and services after the consumer lifestyle changes brought about by the COVID-19 pandemic. They must utilize digital technology to understand user reactions in real-time and swiftly update products, services, and communication tools to meet expectations.

New business creation in the metaverse has become more likely due to the advancement of digital technology.

Innovation through digital technology will exceed user expectations and will be the source of competitive advantages in the future.

Providing new customer experiences and reconstructing brands to strengthen global competitiveness

Sales competition for high-performance products, especially sports gear and undergarments, is becoming fierce due to a decreasing birthrate and aging population, and major retailers becoming specialty store retailers with private label apparel (SPA). Providing value through product/service appeal and price alone has also reached its limit due to diversifying consumer needs and channels. Services must adapt to customer behavior traits and align to their values and lifestyles.

The consumer goods industry can no longer only focus on when the customer purchases a product or service, but must enhance the consumer experience across the entire process from purchase consideration all the way to post-sales support.

Demand is expected to shrink in the mature domestic market, increasing the urgency to strengthen a global business. Companies must enhance their international competitiveness by rebranding and strengthening their global brands.

Insights

CX transformation accelerated by Direct to Fan (D2F) × Entertainment-Driven Consumption: Fan Types and Consumption Behavior Observed from Sports Fans (Part 1)

Sports And Entertainment
Retail/Distribution
Marketing, Sales, and Customer Service
Commerce

Where ABeam Stands Out

Providing CX strategies and services focused on customer experience

ABeam Consulting provides services and solutions to foster deeper relationships with customers and enhance brand values, by utilizing innovative digital technology to reach all stages of the customer lifecycle at a more personal level.
Driving sustainability transformations

ABeam Consulting provides comprehensive support to achieve sustainability management that balances social and economic values in the consumer goods industry, resolve social issues, and enhance medium-to-long-term company value.
Industry knowledge and global track record of services and solutions

Based on our expert knowledge of the consumer goods industry and our track record with global IT solutions projects, ABeam Consulting supports overseas expansion with services and solutions optimized to fit diverse needs and regional characteristics.

Services Provided

ABeam Consulting creates new value with our clients across the value chain and society through business model transformations and internal structural transformations that combine our knowledge of consumer goods business operations with the newest digital technology.