TCP Group is a leading manufacturer and distributor of beverages and food with a history of more than 70 years. It is also the owner of the world-renowned Red Bull energy drink brand, which has expanded into over 170 countries. Due to the rapid growth of the organization and its supply chain, TCP Group faced management complexity and realized that its existing infrastructure no longer offered agility or maintained consistent operational standards across markets worldwide.
To overcome these challenges, TCP Group embarked on a major digital transformation journey with the collaboration of ABeam Consulting Thailand as a strategic partner to provide guidance and end-to-end support throughout the implementation of RISE with SAP on SAP S/4HANA® Cloud Private Edition. ABeam Consulting Thailand team helped in planning and executing its SAP S/4HANA upgrade and migration to RISE with SAP, aligning the approach with the company's specific requirements while safeguarding business continuity and minimizing operational impact during the system transformation.
As a result of this transformation, TCP Group now operates on a modern digital platform with high stability that helps centralize data, enhance executive decision-making accuracy, and reduce redundant uses of resources. This serves as TCP Group’s strong technology foundation for future innovation and sustainable growth in accordance with its purpose of "Energizing a Better World for All".