“Energizing Global Organization for A Better World” with RISE with SAP on SAP S/4HANA®

TCP Group
Case Study
  • Process
  • Consumer Goods
  • Data-Driven Management
  • Cloud
TCP Group

TCP Group is a leading manufacturer and distributor of beverages and food with a history of more than 70 years. It is also the owner of the world-renowned Red Bull energy drink brand, which has expanded into over 170 countries. Due to the rapid growth of the organization and its supply chain, TCP Group faced management complexity and realized that its existing infrastructure no longer offered agility or maintained consistent operational standards across markets worldwide.

To overcome these challenges, TCP Group embarked on a major digital transformation journey with the collaboration of ABeam Consulting Thailand as a strategic partner to provide guidance and end-to-end support throughout the implementation of RISE with SAP on SAP S/4HANA® Cloud Private Edition. ABeam Consulting Thailand team helped in planning and executing its SAP S/4HANA upgrade and migration to RISE with SAP, aligning the approach with the company's specific requirements while safeguarding business continuity and minimizing operational impact during the system transformation.

As a result of this transformation, TCP Group now operates on a modern digital platform with high stability that helps centralize data, enhance executive decision-making accuracy, and reduce redundant uses of resources. This serves as TCP Group’s strong technology foundation for future innovation and sustainable growth in accordance with its purpose of "Energizing a Better World for All".

Challenge

  • Business expansion to a global scale led to IT & Infrastructure management complexity and increasing cost
  • The existing system and infrastructure have a limit in scalability and can no longer maintain the same operational standards in every country.
  • Disconnected data hinders executive overview and fast decision-making

ABeam Solution

  • Developed a tailored digital transformation roadmap according to TCP business contexts, rather than a one-size-fits-all approach
  • Upgrade and Migration of RISE with SAP on SAP S/4HANA® Cloud Private Edition as a core platform to centralize data and set the same standards worldwide

Success Factors

  • Deep understanding of TCP’s business and its purpose
  • Close and systematic collaboration across all levels (from executives to users)
  • Effective risk management to minimize impacts on business

Client Challenges

While growth in sales and market is considered delightful for business, it can lead to more complex work processes as well as increasing costs with business size. The former system may work for a time, but the organization needs agility and flexibility to maintain globally accepted operational standards. The real challenge, therefore, lies not only in growing fast but in connecting all parties to work harmoniously and communicate with the same data.

It is time for IT department to switch its role from maintaining back-end system to becoming the key mechanism to propel business, according to the vision of Mr. Withit Wiwat, Chief Information Technology Officer of TCP Group, who stated that, “We see technology not only as a work support system but also as a strategic platform that helps enhance business efficiency, increase competitiveness, and support sustainable growth.”

ABeam Consulting Thailand’s Contribution: Transforming the organization with RISE with SAP on SAP S/4HANA® Cloud

TCP Group therefore decided to remove limitations to address data bottlenecks and establish a new foundation with RISE with SAP on SAP S/4HANA® Cloud. As such, a major infrastructure transformation of a global organization can pose a high level of complexity.
TCP Group placed its trust in ABeam Consulting as a strategic partner due to its proven expertise in SAP and experience transforming a large-scale system. Not just implementing the software, ABeam Consulting Thailand started from learning and understanding the contexts of global market expansion deeply in order to develop work processes that aligned with system limitations and actual business processes. Moreover, during the platform transfer, ABeam Consulting Thailand team took charge of risk management systematically by designing the solution to minimize production downtime, which resulted in the seamless digital transformation and the project being delivered within the designated timeframe.

Ms. Worarat Praserttamai, Information Technology Department Director of TCP Group, emphasized the success of this collaborative partnership, saying, “ABeam did not use the one-size-fits-all approach, but they helped develop the transformation roadmap and process that aligned with our actual operations, covering business aspects, process, and system limitations.”

Key Project Success Factors

The excellent outcome of the TCP Group’s digital transformation did not happen by chance. It was achieved by active collaboration between the organization and its partner:

  • Transparent and interconnected communication: ABeam Consulting Thailand emphasized the importance of communication across all levels, from the Steering Committee, the Project Manager, the IT department, to the Key User.
  • Structured project management: Commitment to work with careful planning, close progress tracking, and a straightforward problem-solving approach enabled the project to run smoothly.
  • Combining expertise with business understanding: Collaboration with a business partner who is truly determined to understand the organization’s specific requirements led to the right adoption of technology.

ABeam’s Contribution

Results for a Better World for All

After ABeam Consulting Thailand helped energize TCP Group's business, there was concrete success in ERP transformation. As for user experience, employees can work smoothly through Single Sign-On. Redundant tasks are reduced, allowing the team to focus more on projects that create business value.

From the management's perspective, Mr. Withit stated regarding the enhanced efficiency that, “Technology helps TCP to see an end-to-end business overview, from manufacturing, supply chain, to sales and marketing, enabling us to have efficient management and make a quick decision based on the same data.”

The data transfer to the Cloud system also aligns with the TCP Sustainability Framework in its efficient resource management. This new structure unlocks digital capability and opens the door to future innovation, such as advanced data analytics, enabling TCP Group to respond to global market dynamics with confidence, create positive impacts on society, and grow sustainably for “a Better World for All".


Customer Profile

Company name
TCP Group
HQ Location
288 Ekachai Rd., Khlong Bang Phran, Bang Bon, Bangkok 10150
Business
Manufacturer and distributor of beverages and food (including energy drinks, electrolyte beverages, functional drinks, ready-to-drink tea, and snacks); comprehensive services including OEM, vending machines, distribution, and logistic fulfillment
TCP Group

Sep 15, 2026

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