ABeam advocates lean data methodology to enhance marketing strategies and drive business

While big data is still the compass for most businesses, specific, tailored lean data ensure other business goals and opportunities are also nurtured

In this day and age where information is more crucial than ever, especially for most businesses that thrive on customer experience and satisfaction, only data-savvy and agile organizations can distinguish themselves from others in the same industry. Effective data collection and calculated use of the data give a company a glimpse into what customers truly want and, in many cases, an indication of what future needs should look like. 

While companies around the world increasingly invest and work with a greater volume of data, i.e., big data, from different sources or databases, ABeam Consulting Thailand, one of the leading global business and digital transformation consulting firms, points to the equally crucial approach, lean data, to drive your business even further and, more importantly, faster. The fast, reliable, customer-centric data that measures impact and productivity. 

We are entering the Industry 4.0 era where a rapid change to technology, industries, and societal patterns and processes occurs due to increasing interconnectivity, smart automation and digital transformation. While big data is complicated to collect and utilize, not to mention costly to acquire, lean data helps a company process and visualize information in real-time, allowing for timely course correction, explicitly targeting specific customer experiences and diversification of value, especially in new business segments. 

Following lean data methodology helps eliminate waste from the processes. In other words, it removes anything that does not add value or promote productivity. Therefore, companies establishing the correct KPIs in each process will likely achieve the intended result with the right tools and information usage.  In addition, the correct data ensures more confident decision making, adaptability and agility for the business. 

According to ABeam Consulting Thailand, numerous global brands have used the model widely to phenomenal success. Take one of the famous athletic footwear and apparel, for example, while holding onto its predominance as a fashion icon brand and a sports brand, it continues to launch new ventures by clearly capturing the needs of its customers.

One example is the famous athletic footwear and apparel brand developed an application that uses a digital device to help users manage their health and improve their performance. And then there is also personal users ID, which can be seen as the forerunner of personalization through its shoe customization service, providing customers with a new experience that caters to their specific needs. Fusing these core products and services can create an astounding amount of loyalty.

ABeam Consulting Thailand also adds that, thanks to lean data, it can optimize its products and robustly pivot its strategies in digital transformation to gain as much as a 33.1% increase in gross profit during the course of 10 years between 2010 to 2020.   

Data is this century's new gold. ABeam Consulting Thailand covers all aspects of data management, including data aggregation, transformations, governance, master data management, and storage in traditional databases, big data, and cloud platforms. Our data engineers can bring your data, plus relevant external data, together to give your business teams deep insight.
 
ABeam Consulting Thailand provides advanced analytics consultancy services globally. Our goal is to help clients find opportunities in their data. We build IT solutions which consolidate their fragmented data and provide insightful analytics and intuitive visualizations. We enrich client data with cognitive services such as sentiment analysis and facial recognition to drive more profound analysis. In addition, we can automate real-time decisions with machine learning and predictive analytics. As a result, we help businesses capitalize on their data.

To find out how ABeam Consulting Thailand can help your company with advance analytic, please contact contactthailand@abeam.com

ABeam Consulting (Thailand) Ltd. is a subsidiary of ABeam Consulting Ltd. – headquartered in Tokyo having 6,900 people serve clients throughout Asia, the Americas and Europe providing consulting services in Thailand since 2005, ABeam Consulting (Thailand) has more than 400 professionals serving clients in Thailand with expertise in business and digital transformation services that create the future together with corporations and other organizations. As a creative partner leading the way reliably through change, we contribute to industrial and societal change. 

Please contact us at contactthailand@abeam.com or visit https://www.abeam.com/th/en for more details.