In the digital era, it is undeniable that right data can reveal undiscovered aspects of business. Personal data is an essential part of providing personalized products and services for competitive advantage. Many countries including Thailand announced the Privacy Law with serious penalties to govern businesses and ensure that personal data will be collected, used or disclosed rightfully and morally. With the support from ABeam Consulting, your organizations can proactively prepare for law compliance to lawfully process personal data while keeping up maximizing the benefits of personal data utilization in the business.