Adobe Experience Cloud Consulting

The arrival of the digital age has completely changed the ways of marketing.
In today’s world where every customer touch point is digitally connected, it is important to design experiences tailored for each customer based on the information obtained from those touch points.
The key to success is to facilitate the project with consistency, including planning the strategies based on external and internal environment, selecting and implementing the most effective technologies, and operating until the benefits are achieved.
ABeam Consulting will be your partner to survive this digital age by providing comprehensive support with strategic planning for customer experience design, implementation of Adobe Experience Cloud to execute the strategy, and maximizing the benefits.

About Adobe Experience Cloud

Adobe Experience Cloud

Adobe Experience Cloud is an integrated marketing platform adopted globally by various companies including 30 of the Fortune 50s. It is consisted of 3 cloud solutions: Analytics, Marketing, and Advertising.

Adobe Analytics Cloud

Adobe Analytics Cloud

An analytics platform that enables real-time detailed customer analysis that brings insights for actions, as well as integrated data management platform (DMP).

Adobe Marketing Cloud

Adobe Marketing Cloud

A marketing solution platform that enables management of digital assets, digital channels (including PC, smartphones, apps and other touch points), campaigns, and marketing personalization.

Adobe Advertising Cloud

Adobe Advertising Cloud

An advertisement optimization platform that enables neutral and effective media buying, from search engine to display, social, and video ads.

Key Success Factors of Adobe Experience Cloud Implementation

Key Success Factors of Adobe Experience Cloud Implementation

Adobe Analytics Cloud

Adobe Analytics

In some cases, implementations of digital analytics tool end up as “analysis not leading to actions” or “tools left unused”. To be successful in the implementation of Adobe Analytics, it is important to clearly define KBR (*) and then KPI accordingly. It is also necessary to have the process in place to analyze KPI and take actions.
*KBR: Key Business Requirements

Adobe Audience Manager

In some cases, implementations of DMP (Data Management Platform) ends up as “only being used for internet ad improvement” or “ROI is not enough”. To be successful in the implementations of Adobe Audience Manager, it is important to integrate all the external and internal data, find effective segments, interface with various systems related to customer touch points, and aim increasing benefits and efficiency.

Adobe Marketing Cloud

Adobe Experience Manager

In many cases, implementations of CMS or website builders ends up as “designs are improved but no increase in conversions”. To be successful in the implementation of Adobe Experience Manager, it is important to not only be equipped with the latest UI/UX, but to provide brand experience contents, design cross-device experiences, and update with more frequency. These can be achieved by designing the organization and business process to provide brand experiences, as well as to establish the governance for operation.

Adobe Campaign

In some cases, implementations of campaign management or marketing automation tools end up as “just another e-mail tool”. To be successful in the implementation of Adobe Campaign, it is necessary to define the roles of interactive communications with the customers, and design scenarios for data-driven communications.

Adobe Target

In some cases, implementations of A/B test or personalization tools end up as “no increase in conversions”. To be successful in the implementation of Adobe Target, the quality of the hypotheses for the A/B or multivariate tests is important. It is necessary to turn the Plan-Do-Check-Act Cycle of planning and executing the hypotheses based on multi-dimensional analytics, and personalizing the contents based on the results.

Adobe Advertising Cloud

In some cases, using ad network or DSP ends up as “no increase in conversions”. To be successful in the implementation of Adobe Advertising Cloud, knowledge of digital media and creative contents is necessary, as well as taking statistical approaches.

Our Capability of Adobe Experience Cloud Consulting

Our Capability of Adobe Experience Cloud Consulting

Our specialized consultants can offer support in 3 stages: strategy, development, and operation.

Our Value Proposition of Adobe Experience Cloud Consulting

Our Value Proposition of Adobe Experience Cloud Consulting

Extensive Experience and Expertise with Business Transformation and Strategy Planning

We are one of the largest comprehensive consulting firms in Japan, and we possess extensive experience and knowledge of enterprise innovation and strategy planning. Our project is not just a system implementation, but business transformation of the client’s company.

Extensive Experience and Expertise with CRM/ERP System Implementation

We have abounding experience with implementing CRM, ERP systems and DWH that can be interfaced with Adobe Experience Cloud.

Comprehensive Customer-Oriented Consulting

We offer consulting services for comprehensive CRM (marketing, sales, and customer service). Our capability covers a wide range of consulting areas focusing on customers.

Adobe Certified Technical Consultants

We have numbers of certified consultants of Adobe Experience Cloud empowering our high capability with its implementation.

Case Studies

Case Studies
Telecommunications Carrier:
Marketing Automation Implementation
  • Defined the analysis requirements of Adobe Analytics for marketing automation.
  • Designed the structure and metrics of websites consistently through concept planning of marketing automation using triple-media (owned, paid and earned medias).
  • Currently providing support with customer experience optimization using Adobe Target.

 

Analytics

Campaign

Target

Insurance:
Marketing Automation Implementation
  • Currently providing support with brand promotion with digital contents, thought leadership by e-mails, and implementation of campaign platform to generate access to web contents. The goals are to achieve increase in B2C online insurance subscription and to improve B2B sales close rate by enhancing the quality of customer list provided to agents.

 

Analytics

Experience
Manager

Campaign

Real Estate:
Building Organization for Digital Analytics
  • Provided support to build Center of Excellence to centralize and facilitate the execution and analytics of digital marketing.
  • Provided support with analytics implementation, tests and improvement cycle planning, as well as training for analysis.
  • Currently providing support with process development and system implementation to enhance customer experience, and at the same time, reduce workload and costs by CMS integration.

 

Analytics

Experience
Manager

Target

Financial Services:
Website Conversion Improvement
  • Integrated intent data and attribute data to analyze the website multi-dimensionally, and planned solutions for improvement.
  • Built internal website analytics team by transferring skills to client PICs.
  • Currently providing support with customer-focused website optimization by planning the customer journey based on digital touch points.

 

Analytics

Target

 
Entertainment:
Optimization of Digital Touch Points
  • Contributed to the enforcement of customer engagement, increase of website transaction and conversion by providing support with A/B tests and targeting using Adobe Target.
  • Not only provided action plans based on best practices, but also provided workshops for client PICs for test targeting to assist their independency with the operations.
  • Defined and implemented internal Plan-Do-Check-Act Cycle after system implementation.

 

Analytics

Target

 
Broadcasters:
Planning of Digital Touch Points to Attract Foreign Tourists
  • Planned the concept of the website to attract foreign tourists that would leverage the company’s strengths, based on competitor research.
  • Analyzed the user access of owned contents and organized the areas for improvements.
  • Currently providing support with defining the customer journey and corresponding plans though workshops.

 

Analytics

   

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