It has been a while since Digital Transformation (DX) came into general discussion, but have companies made progress in their DX efforts? Some companies voiced opinions that, although they have collected data and engaged in DX, it is no different from conventional improvements, or that DX efforts have ended up as one-off actions not implemented across the entire company and not continued. If DX is viewed within the scope of individual departments, products, or specific businesses, the usefulness of scenarios which utilize digital technology will not be fully demonstrated. To build competitive advantage in the digital age, it is important to go beyond conventional frameworks, envision the future with a bird‘s-eye view over the entire industry or society, and to create new businesses by repeatedly transforming companies, organizations, people, businesses, and services.