Event Report: Taking on the Challenge of Next-Generation Business Process Reengineering (BPR) Realized Through AI-Based Operations Design

Insight
Oct 22, 2025
  • Retail/Distribution
  • Banking/Capital Markets
  • Outsourcing
  • AI
GettyImages-1892098958

Amidst chronic and structural labor shortages, the presence of so-called “non-rote work” has come to be a barrier to pushes for BPR at Japanese companies. The key to addressing these barriers is AI. Moving past the traditional “digitalization of rote work” and towards a zero-based reconstruction of operations built on AI has become a pressing task. In practice, however, many companies are still stick on optimizing individual processes, and have not gone so far as to engage in company-wide BPR. So what sorts of initiatives do companies specifically need to undertake? In this article, we will present a case study into the specific use of AI as practiced by ABeam Consulting, the outcomes of those efforts, and methods for realizing next-generation BPR through our unique vision for the future.

(Restructured based on our presentation, “Case Studies in AI-Enabled BPR and the ABeam Consulting Vision for AI Consulting,” given at the web seminar on July 8, 2025 by ABeam Consulting and PKSHA Technology Inc.: “AI-Enabled BPR Strategy” )

About the Author

  • Chihiro Nishioka

    Principal

1. Revisiting the Question of “Why Do We Need AI-Enabled BPR Now?”

As is well known, the use of AI is already spreading rapidly in the world of BPR. Why is using AI necessary in BPR today? Let us look at what is behind this.

According to a survey by Teikoku Databank, over half of companies, at 51.4%, responded to a survey that they were experiencing “personnel shortages,” and the decline in the working age population is a challenge confronting many companies.
On the other hand, in a survey on the utilization of operational systems targeting large companies, some 80% of companies surveyed responded, in terms of the issues facing their existing IT systems, that they were dissatisfied with their current systems.
Such surveys show that many Japanese companies are facing compounding risks such in the form of “labor shortages” and “the limits of legacy systems,” and that the time has thus come to fundamentally redesign them to create “systems that perform operations efficiently with limited numbers of people.” Realizing such redesigns is called BPR.

Running counter to such expectations, however, is the fact that “Japanese BPR” has stopped at digitalizing and automating rote work, and has not been viewed as something that covers human decision making or non-rote work that is difficult to automate. Generative AI is now in the process of significantly transforming such views.

Such expectations for AI have also come up in consultations we have had at ABeam Consulting with companies. For example, because methods for sharing and conveying work and know-how that are highly dependent on veteran employees, and for which there are not even manuals prepared, take considerable time, and because securing and training young personnel also requires significant time and effort, some companies want to delegate the transfer of technical expertise to AI.
We are also seeing more developing consultations from companies wanting to achieve automation of operational processes without the intervention of people, using AI, and thus redirect internal personnel to future growth of core operations.
Against this backdrop, we have seen there is demand for AI to play the role of a new means of addressing challenges that could not be dealt with through previous business improvement methods.

2. The Growing Case Studies of Successful AI Usage in the Form of Operational Streamlining Through Automation and Full Automation

Here we would like to present three specific case studies into AI-enabled BPR.

(1) Cutting the burden of manual responses to internal inquiries by more than half through the automation of internal inquiry handling work using AI

The first case study is into the automation of internal inquiry handling work using AI internally at ABeam Consulting. While a broad range of inquiry handling work exists at ABeam, we often found that similar inquiries have to be handled over and over manually, so the workload on the people responsible was persistently high.

On the part of the users making such inquiries, this also meant having to wait for responses each time via email or chat. In many cases their own work stalled while awaiting replies. As a first step towards a solution, AI Helpdesk was introduced to deal with the frequent work of responding to inquiries to the Accounting Department. As a result of this measure, progress was made on automating responses and, comparing the number of human responses to before the introduction of AI, this number was cut to 20% or less of the total. This realized operational streamlining for both employees responsible for handling inquiries and for users (see Figure 1).

Figure 1. The ABeam Consulting AI x BPR AI Helpdesk initiative

(2) Reducing development work that places a high burden on veteran employees with the use of AI

The second case study was an attempt by a certain semiconductor manufacturer to improve productivity in its development operations overall. That demand for the addition of new features to software and the development of wholly new software will increase in future is considered to be a certainty. Amidst labor shortages, dealing with such conditions creates strong demand for improving the efficiency of development through the automation of operations and labor saving measures.

Development operations involve a variety of processes, including planning, design, development and testing. Of these, focusing on the design work that places the greatest burden on veteran employees from among these areas, as a result of promoting the use of AI, the company achieved 15% year-on-year labor savings.

(3) Nearly 90% reduction in preparation work for commercial negotiations through AI-enabled automation

The third case study is that of the trading department of a general trading company. The preparation work for commercial negotiations at this department progresses through a number of processes beginning with drafting reports when needed based on price movements or news about commercial materials through to drafting scenarios of how negotiations could go. As a result of making full use of AI to automate this series of tasks, the department cut up to 88% of its work volume.

3. The Promotion of AI Usage Within ABeam Consulting

The use of AI for BPR internally at ABeam Consulting, as in Case Study (1) above, is advancing at other companies in initiatives that contribute to reforming employee work styles.
To begin with, “industry agenda x AI” serves as an attempt to internally develop and provide AI needed across sectors and industries. For example, if we take “finance x AI” or “manufacturing x AI,” we can have consultants who are experts in the finance or manufacturing sectors work together with consultants who are experts in AI on development, and thus realize highly specialized AI services through such partnership between experts on operations and AI respectively.
We are also making full use of AI in consulting operations as part of “consulting operations x AI,” of which the aforementioned automation of internal inquiry handling work using AI is an example. We are also promoting the use of AI in a variety of other situations, including knowledge utilization, information search and drafting proposals.

A major feature of such use of AI is that it is not just being promoted internally at ABeam Consulting. Instead, experts from a variety of fields and domains are also contributing, in collaboration with external partners that have strengths in technology in particular.

4. Case Study: Realizing “Burden Reductions and Streamlining” Through an AI Helpdesk

Here, we would like to go into a little more detail on the use of AI Helpdesk in handling internal inquiries at ABeam Consulting, as was touched on in Case Study (1) in Section 3.

The two challenges that lay behind the introduction of AI Helpdesk

The work of handling internal inquiries is work that is required at many companies. A wide range of inquiries exist at such companies, from highly specialized ones to day-to-day checks and questions. With that said, it is a fact that there are many inquiries that are on a level that could be solved by checking documentation such as manuals or rules. The work burden on those responsible for dealing with these inquiries thus remained quite high.

While we provided resources such as online FAQs, searching such FAQs itself generated work for users. There were also examples where even if a user inquired with someone likely to be able to provide an answer, going back and forth over email meant that it could take days to get an answer.

The urgent challenge of combining both reductions in workload for people responsible for dealing with such inquiries and improved work efficiency for employees lay behind the development of AI Helpdesk.

Enabling inquiries 24 hours a day, 365 days a year

One important feature of AI Helpdesk is that it supports both FAQs and documents such as manuals and instruction documents. For this reason, as long as AI Helpdesk has FAQs or other information, users can make inquiries 24 hours a day, 365 days a year, and get instant answers (see Figure 2).
Because processing inquiries can be completed using Microsoft Teams, which is used on a daily basis, the fact that this can be done without dividing the work up across multiple means of communication improves employee convenience.

Figure 2. Handling the generation of responses for both FAQs and internal documentation It is of significant benefit that inquiries can be handled
24 hours a day, 365 days a year

Realizing implementation impacts including “the unanticipated”

In practice, as a result of introducing AI Helpdesk, some 80% of overall inquiries are currently resolved through automatic responses from AI Helpdesk. The system is thus producing suitable results, with only some 20% of inquiries now needing human responses.

We have also seen outcomes that we did not anticipate before implementing AI Helpdesk. The number of inquiries made has more than doubled year-on-year due to the ease of asking AI things on Teams compared to inquiring with a person, as before.

Analyzing the details of usage logs, however, we found that users previously did not inquire directly with responsible departments, but, rather, searched the documentation themselves or asked people near them. In other words, the latent need for automatic responses from the system itself already existed, and this doubling of inquiry numbers is not just down to the ease of inquiring with AI.

From the perspective of streamlining operations, AI Helpdesk has also been useful not only in reducing the time spent handling inquiries by responsible departments, but also in streamlining work on the user end. Comparing before and after introduction of AI Helpdesk, despite the number of inquiries itself more than doubling, the number of human responses is down to 39% of the figure from the previous year, a reduction of more than half. We can see this as the initiative having greater than anticipated benefits.

Improved usability through linking with ServiceNow

As another case study into AI-enabled BPR, we would like to take a look at the coordination between ServiceNow* and AI Helpdesk.

ABeam Consulting provides IT maintenance and operations outsourcing services that include inquiry and fault handling and feature upgrades for 280 companies globally. Taking the end of support for this platform as an opportunity, we upgraded to the platform provided by ServiceNow.

In doing so, by positioning AI Helpdesk as a touchpoint with users at the gateway to ServiceNow, we are able to promote self-solution of problems by end users and can expect improved usability. This produced the effect of limiting the number of inquiries handled by ServiceNow and helping to streamline operations and minimize total costs for the operations side as well.

By seamlessly linking ServiceNow and AI Helpdesk, we were also able to unify inquiry checking and the inquiry point of contact for users, thus enabling us to provide an easier-to-use system.

*ServiceNow: A platform that converts various operations at companies into digital workflows to automate and streamline them

5. ABeam Consulting’s Vision for an AIxBPR Future

Finally, we would like to briefly present the ABeam Consulting vision for the future of AI and BPR.
At ABeam, we have put forward our ABeam Intelligent Center (AIC) vision aimed at expanding our BPR and operational process outsourcing business. AIC goes beyond traditional business process outsourcing (BPO) to integrate “digital platforms” centered on AI technology with the “knowledge” possessed by ABeam Consulting. That is, we plan to work with BPO partner companies to support client BPO and business transformation as an “insight aggregation platform.”
Through AIC, we are also engaged in a variety of proposal and development initiatives aimed at promoting the use of AI technology. Specifically, we are using our AI utilization platform to test in what forms we can make use of the diverse array of technologies ABeam possesses, including RPA, natural language processing and generative AI.

Our policy in such initiatives is not to go it alone, but to advance the development of AI solutions while working with clients, allied companies and ventures that have cutting-edge technology. Going forward, as we provide solutions and use cases thus generated through AIC digital platforms, and as more and more users take advantage of them, we hope to create a cycle of further refinement through both technology and personnel development.

We also opened an “AIC Showroom*” at the ABeam Consulting head office in summer 2025, to coincide with the establishment of AIC. This showroom presents the use of AI Helpdesk and allows visitors to get a direct and concrete sense of the value offered by the cutting-edge technology and BPO provided by AIC.

This article presents case studies into AI-enabled BPR and ABeam Consulting’s vision for AI consulting.
What ABeam is seeking to achieve, however, is not just the implementation of AI technology, but business transformation through operational design premised on the use of AI. That is, we are seeking to achieve next-generation BPR. To that end, what is needed is not just technical expertise, but also a deep understanding of a company’s operations and organizational initiatives aimed at transformation. Through this sort of holistic approach, ABeam Consulting supports clients in realizing next-generation BPR.

*Announcement: ABeam Consulting Establishes First-Party Intelligent Center as Platform to Support Promotion of SSC - Showroom Allowing Visitors to Directly Experience Cutting-Edge BPO Established at Head Office
https://www.abeam.com/jp/ja/news/2025/0902_2/


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