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Sports And Entertainment

Industry

Supporting new business creation and co-creation, marketing, and overseas expansion focused on “generating engagement” in the sports and entertainment industry, which is expected to grow

With domestic demand continuing to decline as Japanese birthrates fall and Japan’s society ages, the time has come for sports and entertainment businesses in Japan to leverage their strong international competitiveness to proactively develop new markets, including expansion into overseas market. To that end, it is important for companies to build frameworks that will allow them to generate the sorts “engaging experiences” that customers demand and grow their businesses globally.
ABeam Consulting helps companies develop global businesses centered on Asia, based on our wealth of experience in the sports and entertainment industry.

Industry Agenda

Providing seamless and immersive customer experiences

It is important to immerse users in the provided content to maximize customer experience value. It is also necessary to ensure that satisfaction does not decline between the time one content experience is complete and the next begins.

Maximizing customer satisfaction requires a seamless customer experience design that allows for transitions between multiple pieces of content, for example, enjoying a meal at a restaurant, and then going shopping or watching a match or show. This creates a connection and breadth to the content and enriches the experience.

The Shift to Direct to Fan (DtoF) Models

Technological advancements allow content holders to create content themselves and to sell it directly to customers. Previously, e-commerce, electronic tickets, filming, streaming, etc. relied on external vendors. It is now possible to handle these tasks internally and deliver content directly to the customer.

Leveraging multi-functional e-commerce platforms and technology from multiple partners makes it possible to increase DtoC sales.

Creating new value through cross-industry partnerships

The strength of sports and entertainment lies in its messaging and ability to connect companies. Collaboration with sports and IPs enables the delivery of information to a wider audience. Many companies are involved in sports and IP sponsorships, where it is possible to form strong partnerships through a single piece of content.
New business and service planning that properly analyzes, coordinates and leverages content holder and corporate assets can turn into the sort of unprecedented value provision unique to the sports and entertainment industry.

Where ABeam Stands Out

  • The value journey based on a customer’s perspective

    ABeam Consulting focuses on the length of time customers interact with content and the number of touchpoints, and draws a value journey to maximize the experience value from the perspectives of business (is it profitable?), technology (can it be done better?), and customers (is it a high experience value?).

  • A business partner beyond just a consultant

    Our responsibilities do not end after handing over deliverables. We will consider joint business operations if there is a business opportunity in contributing to the transformation of the sports/entertainment industry.

  • A network of industry experts

    ABeam Consulting has constructed a network of industry experts and organizations in both the domestic and international sports and entertainment industry. We maintain a year-round community, holding frequent seminars.

Services Provided

Leveraging our extensive track record and deep insights into the sports and entertainment industry, we are ready to help companies improve their new business creation and co-creation, marketing, and overseas expansion.

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