Solving problems by understanding the future of client digital commerce, based on an analysis that seamlessly integrates the real and the digital
Solving problems by understanding the future of client digital commerce, based on an analysis that seamlessly integrates the real and the digital
Diversifying consumer values and changes in the social environment have led e-commerce service users to obtain more products unrestricted by time and location. The products and services that can be purchased via e-commerce are also constantly expanding. As the digital realm expands, the core challenges of e-commerce are growing sales, which means gaining new customers and retaining and developing existing customers. Companies must go beyond partial measures, such as renewing web page designs, strengthening web advertisements, and using up-to-date e-commerce solutions, to reconstruct their business strategies and processes based on a customer analysis integrating the real and the digital. They must implement “digital commerce” by taking advantage of the latest technology.
ABeam Consulting is ready to provide comprehensive support on your company’s digital commerce journey from strategy development to execution. We go beyond front-end e-commerce work to encompass areas such as supply chain and accounting.
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Securing the competitive edge of your commerce business by reconstructing the customer experience
Even as customer needs become more diversified and complex, commerce businesses must meet these developments through faster processes, from product search to purchase and delivery.
To increase customer satisfaction, it has become necessary for companies to visualize customer attitude changes and insights. They must integrate processes and systems across inventory management, purchasing and logistics, and accounting to address customer needs across the entire value chain.
Gaining new customers through deep understanding of customers and cutting-edge technology
Fierce competition over potential digital customers requires methodologies and technologies for winning new customers to swiftly and continuously evolve. To maintain a competitive edge, companies must not rely on passing methods or allow previous methods to stagnate.
They should be constantly updating the processes for bringing in new customers, including their use of ad-technology, revisions to payment methods, and multilingual support, based on careful analysis of their customer image, real and digital customer contact points, and customer flow.
Retaining and developing existing customers by improving value through loyalty programs
Companies can no longer expect to retain customers by implementing reward point programs that only offer discounts. Companies must establish themselves as brands that earn repeat purchases and loyal customers by offering unique services and creating frameworks for fan engagement. Companies must also form economic zones across group and partner companies.
They should send customers back and forth between companies with shared IDs and integrated customer platforms, and retain customers across the entire customer journey.
Developing new markets by developing commerce businesses overseas
The rise of “cross-border e-commerce” was seen during COVID-19. There have been a growing number of cases of companies realizing that new customers and products can be found by expanding their sales networks overseas. To develop new markets overseas, businesses must overcome problems such as local logistics, commercial customs, and language barriers.
They must also put in place processes and systems that optimize their communications “from a local customer perspective.”
ABeam Consulting can drive high-quality, rapid project execution through the use of industry-specific templates paired with our deep industry insights based on a long track record of consulting work across many industries.
ABeam Consulting can execute digital commerce projects across the entire value chain. We cover e-commerce, sales management, inventory management, coordination between logistics sites and retail outlets, and points management according to international accounting standards. Our support is based on the insights of ABeam’s ERP (core systems).
ABeam Consulting can support strategy formulation and make cutting-edge technology proposals to create new digital commerce experiences, through insights into cutting-edge technology (Web 3.0, generative AI etc.).
ABeam Consulting’s support structure creates strategy proposals and implementation methodologies through research into leading case studies in digital commerce. This encompasses e-commerce front-end work and domains such as supply chains and accounting.
Digital Commerce Sales Expansion Support Service (Japanese)
Direct to Consumer (D2C) Support Service (Japanese)
Digital Transformation (DX) support on E-Commerce business
ABeam Cloud® CX Express Customer ID Management Solution (CIM) (Japanese)
Adobe Commerce (Magento) implementation for global e-commerce success
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