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Insight
Creating Market Penetration for New Products and Businesses: Category Strategy and Category Branding to Become the Preferred Choice
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Case Study
Accelerating Hitachi Construction Machinery's Transformation into a Solution Provider Through a Structured New Business Strategy
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Case Study
Accompanied from concept to launch of the new corporate financial service "Trunk" ABeam’s business transformation support co-created Sumitomo Mitsui Banking Corporation’s next-generation business model
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Insights
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Creating Market Penetration for New Products and Businesses: Category Strategy and Category Branding to Become the Preferred Choice
Jul 24, 2026
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Tokenized Deposits and the Shift to 24/7 Bank Payment Infrastructure: Toward an Era of Immediately Usable Liquidity
Jul 17, 2026
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Strengthening Supply Chain Resilience through Federated SCM ~An Operating Model that Achieves Both Regional Optimization and Emergency Response~
Jul 16, 2026
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What Leading Foreign Banks Can Teach Us About Making Liquidity Truly Usable - The way forward lies not in simply catching up, but in building on deep client relationships to shape a Japan’s own distinctive model.
Jun 29, 2026