ABeam Consulting sponsors the 3rd FT Nikkei UK Ekiden, an international event that brings together Japanese and UK cultures and communities through Ekiden, a traditional Japanese relay race originating in Japan, held along the River Thames in the United Kingdom.
Through sport as a universal language that transcends national borders, the event offers participants and spectators the opportunity to experience the appeal of Ekiden—one of Japan’s most popular sporting events—as well as Japanese tradition and culture.
Centered on the spirit of ekiden, where runners pass the Tasuki sash filled with dedication and effort as a team strives toward the finish line, the race takes place along the scenic River Thames, fostering cross-cultural exchange beyond national and cultural boundaries.
