Proven in providing sophisticated

designs and better customer experiences
BORN Group partnership to support rapid eCommerce launch

ABeam Consulting Ltd.

 Today, ABeam Consulting Ltd. (“ABeam Consulting”, Head Office: Tokyo; President and CEO: Toshinori Iwasawa) announced a partnership with BORN Group (“BORN”, Head office: Singapore and CEO Dilip Keshu) which has a strong global presence in areas of eCommerce and Customer Experience (CX) Design.
 Through this partnership, ABeam Consulting and BORN Group will provide a total service that covers business consulting needs such as concept formulation and business planning, creative needs, and also implementation and maintenance operation support. Our first offering will support our Japanese clients in launching a new UX centric eCommerce Business and accelerate Digital Transformation (DX) within their organization.

■Service Overview
 By combining ABeam Consulting’s depth of knowledge in our client’s businesses in Japan and Asia, and BORN’s strong experience management and enterprise commerce track record with top global eCommerce corporations, we will provide a one-stop service to support launching our client’s eCommerce business.

[Service Features]
・Maximizing launch velocity with BORN Group’s eCommerce digital assets
 BORN Group possesses a wide range of digital assets, ranging from over 500+ digital transformations across 40 end markets and custom developed functions, design templates, accelerators & services, each designed for specific industry use cases. These digital assets enable our clients to rapidly launch their eCommerce business from scratch, while incorporating the latest design trends and eCommerce functions.

・Support of major eCommerce platforms
 Our services and digital assets work on major eCommerce platforms (Adobe Commerce Cloud® , Salesforce Commerce Cloud and SAP C/4HANA® ). Our experienced consultants with depth and breadth of expertise can support our clients on every platform, unburdening our clients from having to compare platforms and capable vendors themselves.

・Experienced consultants to manage your launch from Business and Technical perspectives
 ABeam Consulting’s consultants who are well versed in business management and Japanese business operations, can support our client’s eCommerce business not only for concept formulation and pure business topics, but for technical complexities such as architectural grand design and platform linkage with the client’s core business systems. Our depth and breadth of experience, combined with our digital assets enable the global launch of a sophisticated eCommerce business that can be deployed in as quickly as 3 months.


 The eCommerce market in Japan has developed mainly from major marketplaces capable of attracting customers. However, an increasing number of corporations are strengthening their eCommerce business to enforce enhanced customer experience, branding and marketplace fees. However, the rapid commercialization of eCommerce businesses has proven to be complex due to lacking in-house resources and absent knowledge, combined with the burden of managing multiple vendors at multiple stages of the launch.
 In today’s dynamic market where diverse changes frequently occur, many corporations are strengthening their e-commerce businesses in search of new business opportunities, and corporations are required to be ever swift and versatile in launching their eCommerce business to gain and maintain a competitive advantage. 


■Further Services
 ABeam Consulting and BORN Group will continue collaborating to launch a diverse portfolio of services within the eCommerce area, such as Customer Experience (CX) Management Advisory Services and Creative Services.


■Other Information
・Pricing                         JPY 10M+ (depending on project)
・Service start date        February 2020
・Target Corporations    Japanese Corporations considering the launch of an eCommerce business   (eCommerce division or Marketing division)
・Target Revenue          1 Billion JPY

■Quotes from BORN Executive, Prakash Gurumoorthy:

Prakash Gurumoorthy, Managing Director, BORN Asia Pacific and Japan said, “We are excited about the strategic partnership with ABeam Consulting and the value synergy in the Japanese market. This is a transformative partnership that focuses on combining ABeam’s Management consulting and Digital experience with BORN’s award winning Experience Management and Enterprise Commerce capabilities across 40 end to end markets.”

■Quotes from ABeam Executive, Akira Akaishi:

Akira Akaishi, Principal, Head of both P&T Digital Business Unit and Project Support Group, ABeam Consulting said, “In an era of Digital Transformation where there is a need to provide the best customer experience possible, the need for launching an in-house e-commerce business is growing to gain more competitiveness. Through a partnership with BORN Group, which has a strong creative track record globally, we will be able to provide a one-stop service for our clients' e-commerce business and make true an optimal customer experience.”

  • *ABeam and its logo are registered trademark of ABeam Consulting, Ltd., in Japan and other countries.

  • *All company and product names appearing in the news release are registered names, trademarks or registered trademarks of the respective holders.

About BORN Group

BORN Group is an award-winning global agency that focuses on Enterprise Commerce and Experience Design. It is a Tech Mahindra company. 

With over 500 digital transformations under its belt in over 20 end markets covering B2B and B2C segments, it is one of the largest independent agencies in the customer and brand experience space with offices and operations in 8 countries. The company combines 10 specialisms to produce high-performing digital assets – creative design, content production, commerce enablement, cloud deployments, integrations, consulting, conversion rate optimization, digital marketing, analytics, and multi-channel cohesion. Learn more at

About ABeam Consulting

ABeam Consulting provides business transformation services that create strategic advantage, improve business processes, leverage technology innovation, and enhance organizational performance for leading multinational and domestic companies worldwide. ABeam partners with clients to diagnose and solve their real challenges with solutions that combine industry and operational best practices with technical expertise. Pragmatic approaches ensure that clients gain measurable value more quickly. Headquartered in Tokyo, ABeam’s 6,000 professionals serve more than 700 clients throughout Asia, the Americas and Europe. For more information, please visit 

For further information, please contact:

ABeam Consulting Ltd.
Wakana Kabasawa, Senior Manager, Corporate Communication Unit
Miyu Miyamoto, Corporate Communication Unit
TEL: +81-3-6700-8277, +81-80-2003-1833
FAX: +81-3-6700-8145

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