Adobe Commerce (Magento) implementation for global e-commerce success

As the B2C e-commerce market continues to expand, the adoption of e-commerce for B2B applications is also gaining momentum.
Although there is pressure to construct and launch e-commerce platform as quickly as possible, when developing a global e-commerce business, it becomes necessary to deal with a variety of issues including multiple languages and currencies, different accounting standards and legal regulations, collaborating of existing core platform for each country and region, developing functions to match local business customs, and strengthening governance.

Furthermore, recent trends in global e-commerce have increased the need to strengthen ties with local distributors and create a seamless customer experience based on partnerships with existing local websites, brick and mortar stores, and e-commerce malls.
With this service, we will provide support for the successful implementation and operation of global e-commerce projects, which are growing increasingly complex and require diverse knowledge and skills, using Adobe Commerce (Magento), an e-commerce platform which has received high marks in third-party evaluations.

Adobe Commerce (Magento) implementation for global e-commerce success

Challenges in implementing and operating an e-commerce platform

Global e-commerce requires not only the development of functions and data interface specific to each country and region, but also solutions to a wide range of problems such as compliance with accounting standards, support for business management, the introduction of governance policies, and the standardization of operations. At ABeam Consulting, we aggregate the problems and challenges faced by our diverse corporate clients in order to propose solutions that meet their needs.

Issues during the implementation phase

  • Advancing the project on a tight schedule when the license for an existing system is due to expire, in order to quickly deploy the new system to countries/regions where an e-commerce presence already exists.
  • Considering how to adapt initiatives and development to suit the business practices of each country/region.
  • Gaining the cooperation of each country/region by meeting their requests concerning business processes and system collaborations and conducting the project based on the principle of mutual compromise.
  • Realizing data interface in anticipation of sales, even in the event that each country or region makes their own individual requests, such as for data interface with local e-commerce malls.
  • Building a core system for functions to be provided on a global level and controlling the project so that each location can develop and operate based on this infrastructure in order to maintain and strengthen the brand.
  • Implementing high-level security measures in order to protect the information of customers and business partners.
  • Data interface connect with the existing IT systems of each country/region.
  • Meeting/responding to accounting standards and business management of each country/region.
  • Involving all relevant stakeholders to ensure that the customer experience does not become fragmented and to enable seamless collaboration with existing websites and retail stores, as well as with systems such as ERP, PIM, DAM, and WMS.

Issues during the operation phase

  • Establishing governance and standardized operations for each global location.
  • Coordinating initiatives between headquarters and each location in order to increase sales.
  • Creating a unified e-commerce infrastructure capable of managing precise information in real time in order to have a clear understanding of the situation in each country/region with regard to e-commerce sales.
Issues during the operation phase

Adobe Commerce (Magento) implementation for global e-commerce success

Adobe Commerce (Magento) has been recognized as a leader in both B2B and B2C digital commerce by Gartner, Inc.*1, as well as Forrester Research, Inc.2, for its ability to perform well in global e-commerce applications with complex requirements. For this reason, it is becoming more and more popular as an e-commerce platform, but it is difficult for clients to successfully implement on their own because it requires a variety of knowledge and skills. At ABeam Consulting, we can support your business in introducing Adobe Commerce (Magento), and lead your global e-commerce expansion to success based on our track record in implementing e-commerce and digital marketing, our unique planning methodology, and the knowledge and expertise derived from our extensive consulting experience in various industries. 

  • *1 Gartner® Magic Quadrant™ for Digital Commerce 2021
    *2 Forrester Wave™ B2B Commerce Suites, Q2 2020; Forrester Wave™ B2C Commerce Suites, Q2 2020

Adobe Commerce (Magento) implementation for global e-commerce success

Creating a core system for global e-commerce

  • We significantly reduce development costs by selecting, proposing, and implementing extensions that meet your requirements.
  • We strengthen governance by integrating functions that should be applied globally into a common global e-commerce infrastructure, while at the same time developing those parts which require customization for each country or region as functions that can be controlled locally to meet individual requirements.
  • We improve the efficiency of content operations for e-commerce websites in each country and region by data connection with PIM (Product Information Management) and DAM (Digital Asset Management).

Achieving headless commerce through data connection with CMSs and multiple websites

  • Our front-end UI enables data connection with Adobe Experience Manager and other CMSs, so that headless commerce can be deployed for multiple websites that support multiple languages and currencies.

Personalization according to customer needs

  • We enable comprehensive customer analysis and a seamless customer experience through data connection with systems such as ERP, CRM, and CDP.
  • We improve CVR with personalized recommendations through data connection with Adobe Analytics (Digital analysis) and Adobe Target (A/B testing, personalization).
  • We help you respond to a wide range of customer touch points through data connection with Adobe Audience Manager, Adobe Campaign, and Adode Marketo Engage.

Capabilities that can support the success of your e-commerce business

  • We have established standard business processes for each industry based on the knowledge and expertise derived from our extensive consulting experience and can quickly achieve standardized operations when introducing an e-commerce platform without having to start from scratch.
  • Our project management methodology, which has been systematized based on our track record from strategy formulation to system implementation, enables us to achieve project planning, management, and operation based on both an overall and cross-disciplinary understanding of the situation.
  • With our unique methodology and track record in implementing e-commerce and digital marketing, we are able to not only digitize existing operations, but also transform the customer experience and achieve enterprise transformation through the use of digital technology.

Project approach

After rapidly deploying a system with only standard functions, we will support the rollout of e-commerce websites in each country/region while continuing to develop functions as part of a global e-commerce core system.

Project approach

1. Rapid deployment of an e-commerce website with standard functions

  • 1st month (requirements definition and design)
  • 2nd month (platform setup and design application)
  • 3rd month (data input and testing)
  • 4th month (training and launch of global e-commerce core system)

2. Expansion of the e-commerce website to other countries and regions

  • Store construction
  • Support for multiple languages and currencies
  • Support for local business practices
  • Extension selection and implementation
  • Data interface development
  • Data migration

3. Post-launch support

  • Business process improvement
  • Sales and customer analysis
  • Marketing strategies
  • Website expansion
  • Workflow extension
  • Adding design elements
  • Adding data interface
  • User Training
  • Operation and maintenance

Our Value

We support you to implement an e-commerce platform as well as establish operations and governance for your e-commerce business through change management methodologies.

Our Value

1. Comprehensive support for solving the problems faced by e-commerce businesses

  • We provide global support for all aspects of your e-commerce business, from strategy planning to system implementation, business process reengineering, and establishing operations.

2. Data connection with CRM, PIM, DAM, ERP, etc.

  • By utilizing our overseas offices and networks, we support for data connection with the ERP system of global companies based on our knowledge of the accounting standards and laws of each country and region.

3. Support by a hybrid global team from Japan and abroad

  • We support the global expansion of our clients through a hybrid system of overseas local consultants and Japanese consultants who are familiar with Japanese companies.

4. Design and development by Adobe Commerce (Magento) professionals

  • We have a track record in system development using the Adobe Commerce (Magento) development language (PHP).
  • We have a large number of Adobe Commerce (Magento) certified personnel* and provide development by Adobe certified professionals. *Including alliance partners.

5. Design and development focused on increasing e-commerce sales

  • Rather than simply implementing an e-commerce website, we can design and develop marketing measures, operations, and systems for increasing e-commerce sales.

What is Adobe Commerce (Magento)?

Adobe Commerce (Magento) is a digital platform that provides expandability through the latest architecture and plug-ins to deliver a superior customer experience. It features an architecture that can handle B2C and B2B commerce on a single platform, and is equipped with standard functions that enable rapid e-commerce deployment.

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Common functions (B2C and B2B)

■Order management

  • Order/billing/shipping list
  • Print receipts, etc.
  • Handle reorders and returns
  • Transaction management


  • Aggregated data
  • Latest orders and customer list
  • Display various charts
  • Latest and top searches

■Content management

  • Product pages and banners
  • WYSIWYG editor
  • Hierarchical structure and sitemap
  • Transaction management

■Product management

  • Product list and information entry
  • Import and export data
  • Related products
  • Option entry

■Marketing functions

  • Coupons and reward points
  • Product-specific and VIP customer sales
  • Promote up-selling and cross-selling
  • AI recommendations

■Store management

  • Support for multiple stores
  • Support for multiple languages and currencies
  • Tax rules
  • Data attribute management

■Customer/business management

  • Customer list and information correction
  • Define customer segments
  • Membership page

■Analytical reports

  • Abandoned carts and lost sales
  • Search terms
  • Reviews

■System management

  • Cache, user management
  • Backups, various logs
  • Extension management
  • Shipping and payment settings

B2B-specific functions

■Quote functions

  • Request a quote
  • Create a quotation

■Approval workflows

  • Customer-specific approval workflows
  • Split by product, amount

■Sales and customer service

  • Functions that support customers’ purchasing activities

■Bulk purchasing functions

  • CSV file ordering

■Flexible discount settings

  • Per customer discounts
  • Volume discounts


  • Faster ordering and reordering
  • Order lookup

Features of Adobe Commerce (Magento)

Multi-channel/device compatibility

  • A single platform for headless commerce that combines desktop, mobile web, and smartphone apps.
  • No need for separate systems for each channel/device; Adobe Commerce (Magento) provides centralized management and a consistent experience.

Includes an OMS as standard

  • The full range of back-office functions, including order management (OMS), payment, shipping, product management, and customer management, eliminates the need for separate preparation and development.
  • Reduces time-to-market with comprehensive commerce capabilities.

Flexible customization

  • With more than 4,000 extensions, Adobe Commerce (Magento) allows for quick functional enhancements and collaboration with other systems to meet your business needs.
  • Flexible development environment (100% open source, built on PHP).

Provides scalable cloud

  • Delivers the performance and scalability to withstand the requirements of large-scale businesses and enterprises.
  • Adobe Commerce (Magento) is scalable to meet the system and performance requirements of companies with large distribution volumes.  It also provides a choice deployment options according to the operational structure of your business.

Advanced security

  • Provides security measures to protect against threats such as data leakage and unauthorized access.
  • Platform TLS, origin cloaking, Magento scan tool, two-factor authentication (2FA), Fastly WAF, shared responsibility security model.

Support for both B2B and B2C applications

  • Supports B2B, B2C and hybrid business models with a single platform.
  • Includes B2B-specific functions such as quote request and creation, discount settings by customer and volume, and approval workflows.

Benefits of Adobe Commerce (Magento)

  1. As an e-commerce package that is built on the basis of supporting multiple websites, languages, currencies, and tax rates, the management screen allows the administrator to configure a wide range of settings.
  2. Once initial setup is complete, it can be announced to the person in charge of each country/region, who can then construct their own individual e-commerce websites that utilize the platform.
  3. The architecture is based on MVC and modularized functions for easy expansion, allowing for the customization (overwriting) of existing functions and the addition of new functions to meet the needs of each country/region.
  4. By using external functions instead of the standard functions included with Adobe Commerce (Magento), it is possible to collaborate existing functions that cannot be replaced as well as future-oriented external services.
  5. APIs for connecting to external services are available for purchase, allowing for quick collaboration.
  6. The payment system covers all global payment methods, so there is less difficulty in selecting a payment service that meets customer needs.
  7. Adobe Commerce (Magento) provides rapid data connection with marketing tools.
  8. The system architecture is designed to easily reflect operational issues and the intentions of the service administrator.On the other hand, because of the high degree of freedom, it is necessary to work with an implementation partner who possesses both knowledge and experience. 


For any questions or consultations regarding this service, please contact us using the link below.


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