Adobe Experience Cloud Consulting

The arrival of the digital age has completely changed the ways of marketing.
In today’s world where every customer touch point is digitally connected, it is important to design experiences tailored for each customer based on the information obtained from those touch points.
The key to success is to facilitate the project with consistency, including planning the strategies based on external and internal environment, selecting and implementing the most effective technologies, and operating until the benefits are achieved.
ABeam Consulting will be your partner to survive this digital age by providing comprehensive support with strategic planning for customer experience design, implementation of Adobe Experience Cloud to execute the strategy, and maximizing the benefits.

Adobe Experience Cloud is an integrated marketing platform adopted globally by various companies including 30 of the Fortune 50s. It is consisted of 3 cloud solutions: Analytics, Marketing, and Advertising.

Adobe Analytics Cloud

In some cases, implementations of digital analytics tool end up as “analysis not leading to actions” or “tools left unused”. To be successful in the implementation of Adobe Analytics, it is important to clearly define KBR (*) and then KPI accordingly. It is also necessary to have the process in place to analyze KPI and take actions.
*KBR: Key Business Requirements

In some cases, implementations of DMP (Data Management Platform) ends up as “only being used for internet ad improvement” or “ROI is not enough”. To be successful in the implementations of Adobe Audience Manager, it is important to integrate all the external and internal data, find effective segments, interface with various systems related to customer touch points, and aim increasing benefits and efficiency.

Adobe Marketing Cloud

In many cases, implementations of CMS or website builders ends up as “designs are improved but no increase in conversions”. To be successful in the implementation of Adobe Experience Manager, it is important to not only be equipped with the latest UI/UX, but to provide brand experience contents, design cross-device experiences, and update with more frequency. These can be achieved by designing the organization and business process to provide brand experiences, as well as to establish the governance for operation.

In some cases, implementations of campaign management or marketing automation tools end up as “just another e-mail tool”. To be successful in the implementation of Adobe Campaign, it is necessary to define the roles of interactive communications with the customers, and design scenarios for data-driven communications.

In some cases, implementations of A/B test or personalization tools end up as “no increase in conversions”. To be successful in the implementation of Adobe Target, the quality of the hypotheses for the A/B or multivariate tests is important. It is necessary to turn the Plan-Do-Check-Act Cycle of planning and executing the hypotheses based on multi-dimensional analytics, and personalizing the contents based on the results.

Adobe Advertising Cloud

In some cases, using ad network or DSP ends up as “no increase in conversions”. To be successful in the implementation of Adobe Advertising Cloud, knowledge of digital media and creative contents is necessary, as well as taking statistical approaches.

Our specialized consultants can offer support in 3 stages: strategy, development, and operation.

We are one of the largest comprehensive consulting firms in Japan, and we possess extensive experience and knowledge of enterprise innovation and strategy planning. Our project is not just a system implementation, but business transformation of the client’s company.

We have abounding experience with implementing CRM, ERP systems and DWH that can be interfaced with Adobe Experience Cloud.

We offer consulting services for comprehensive CRM (marketing, sales, and customer service). Our capability covers a wide range of consulting areas focusing on customers.

We have numbers of certified consultants of Adobe Experience Cloud empowering our high capability with its implementation.