ABeam Named 'Winners'
at Japan Branding Awards 2022

ABeam Consulting Ltd.

　ABeam Consulting Ltd. (Chiyoda-ku, Tokyo; Tatsuya Kamoi, President and CEO) has been named among the "Winners" of the Japan Branding Awards 2022 by Interbrand Japan (Shibuya-ku, Tokyo; Masahito Namiki, President and CEO), Japan's largest branding company.
　Now in the fifth year since their establishment, the awards were created in 2018 to recognize companies, organizations, businesses, and services that excel in branding, and to provide opportunities to learn about their activities. Japanese and foreign-affiliated commercial companies doing business in Japan are eligible, as are various other corporate entities and organizations.

■ABeam Consulting Brand Activities
　In FY2021, ABeam Consulting formulated its Vision 2030 (Long-Term Vision) and Strategy 2025 (Medium-Term Management Plan) in order to continue to be chosen by clients seeking to respond to a society undergoing discontinuous change. As one of the measures to realize this goal, we have launched a project to enhance our brand value and formulated a new brand slogan, "Build Beyond As One." The aim of this project is to further evolve the "Real Partner^®" attitude that has been our Management Philosophy since our founding. "Build" expresses our desire to lead reliably from conception to realization with a bird's-eye view of the entire process. "Beyond" expresses our desire to create new value for the future beyond conventional frameworks. And "As One" expresses our desire to co-create and lead teams that include clients, business partners, employees, and other stakeholders. With this as our core brand slogan, we are working on corporate branding that simultaneously strengthens communication to promote the company's purpose for existing and the value we provide, while pervading and further transforming the mindset of employees who are responsible for the substance of our professional services.

■Evaluation comments from the judges' committee
　This activity comprises the corporate branding in the consulting category, in which the commercial product consists of intangible professional services in the B-to-B domain. The company has formulated a long-term vision and medium-term management strategy, and is working on its business and strategies in an integrated manner with the participation of both top management and front-line employees in order to increase the probability of achieving them as it promotes a transformation of internal and external perceptions. Moreover, the company's strengths and areas that need strengthening are expressed in a clear and concise corporate message as the differentiating feature of ABeam (a comprehensive consulting firm originating from Japan and Asia). ABeam has been able to use this as a basis for decision-making within the company, which has also been able to use this as a decision-making tool within the company. As a result, its external reputation has already changed after just one year, which is something many similar companies could learn from.

　As a global consulting firm originating from Japan and Asia, ABeam Consulting will continue to take on challenges and evolve as a Creative Partner that contributes to the transformation of companies, organizations, and society based on co-creation with clients.

■Japan Branding Award 2022 Winning Brands
https://www.interbrandjapan.com/ja/jba/jba2022/list.html

■Japan Branding Award 2022 Overview
https://www.interbrandjapan.com/ja/jba/outline.html

■ABeam Consulting Brand Activities, dedicated brand page
https://www.abeam.com/jp/brand/en/

　ABeam Consulting is an integrated management consulting firm that provides global services tailored to each country and region through its worldwide network centered in Asia. The wide range of consulting services it provides include strategy, BPR, IT, organization/personnel, outsourcing and other domains of specialized expertise. Roughly 7,000 richly experienced professional ABeam consultants advise in the areas of finance, manufacturing, distribution, energy, information communications, as well as industry, and organizations in the public sector and other sectors. ABeam Consulting creates the future together with corporations and other organizations. As a creative partner leading the way reliably through change, we contribute to industrial and societal change.
Website：https://www.abeam.com/jp/

ABeam Consulting Ltd.
Wakana Kabasawa, Director, Corporate Communications Unit
TEL: 080-2033-1888 / FAX: 03-6700-8145
E-mail: wkabasawa@abeam. com, JPABPRTeamDL@abeam.com