Contributing to customer-centric transformations of consumer goods manufacturers by adapting to changes in consumer values, lifestyles, and purchasing behaviors
Consumer values, lifestyles, and purchasing behaviors are rapidly changing. Consumer goods manufacturers are required to address many transformations, such as realigning business and brand portfolios, reconstructing and strengthening relationships between consumers and brands, creating innovation, improving operational sophistication and efficiency, addressing sustainable supply chains, and enhancing global competitiveness.
ABeam Consulting utilizes digital technology to provide comprehensive support for customer-centric company transformations.
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Brand portfolio optimization that adapts to diversifying consumer values and lifestyles
Classic and top-selling household essentials and cosmetic products are changing due to diversifying consumer values and lifestyles, social media, and the new normal lifestyles.
But implementing a long-tail strategy and increasing product variations to respond to these changes may lead to lower operational efficiency, including dead inventory and dispersed management resources.
To counter this, companies must reconstruct their business and brand portfolios and leverage a data-driven approach to optimize management resources. Stakeholders are also expecting actions on sustainable management, including resource recycling and contribution to local society to solve social issues.
Digital technology and innovation to respond to the online shift of consumer communications and purchase channels
Communication and purchase channels are shifting from offline to online. This shift demands changes in communication tools and environments. Some industries have been forced to review the way they provide products and services after the consumer lifestyle changes brought about by the COVID-19 pandemic. They must utilize digital technology to understand user reactions in real-time and swiftly update products, services, and communication tools to meet expectations.
New business creation in the metaverse has become more likely due to the advancement of digital technology.
Innovation through digital technology will exceed user expectations and will be the source of competitive advantages in the future.
Providing new customer experiences and reconstructing brands to strengthen global competitiveness
Sales competition for high-performance products, especially sports gear and undergarments, is becoming fierce due to a decreasing birthrate and aging population, and major retailers becoming specialty store retailers with private label apparel (SPA). Providing value through product/service appeal and price alone has also reached its limit due to diversifying consumer needs and channels. Services must adapt to customer behavior traits and align to their values and lifestyles.
The consumer goods industry can no longer only focus on when the customer purchases a product or service, but must enhance the consumer experience across the entire process from purchase consideration all the way to post-sales support.
Demand is expected to shrink in the mature domestic market, increasing the urgency to strengthen a global business. Companies must enhance their international competitiveness by rebranding and strengthening their global brands.
ABeam Consulting provides services and solutions to foster deeper relationships with customers and enhance brand values, by utilizing innovative digital technology to reach all stages of the customer lifecycle at a more personal level.
ABeam Consulting provides comprehensive support to achieve sustainability management that balances social and economic values in the consumer goods industry, resolve social issues, and enhance medium-to-long-term company value.
Based on our expert knowledge of the consumer goods industry and our track record with global IT solutions projects, ABeam Consulting supports overseas expansion with services and solutions optimized to fit diverse needs and regional characteristics.
ABeam Consulting creates new value with our clients across the value chain and society through business model transformations and internal structural transformations that combine our knowledge of consumer goods business operations with the newest digital technology.
ABeam Cloud® Global Sales & Manufacturing Template
Master Integration Solution (Japanese)
ABeam Supply and Demand Cloud Service (Japanese)
ABeam BI Analytics Service
SAP BW/4HANA Implementation Service
Empowering Real-Time Decision Making: SAP S/4HANA Business Management Infrastructure Roadmap Formulation Service (Japanese)
Global Expansion Support Service: Roll-in Service for Japan-Based Offices (Japanese)
Support Service for KPI Definition and Process Improvement (Japanese)
Data-driven Process Optimization for Operational Excellence
Business Management Reform Support Service (Japanese)
Business Process Automation with Intelligent Control Tower
Data-Driven Management Service (Japanese)
Supply and Demand Operation BPR (Japanese)
SAP SuccessFactors Quick Implementation Service (Japanese)
Global IT Governance Development Consulting Service
SAP S/4HANA® Quick Supplier Portal
Digital ESG Data Analytics to Achieve Integrated ESG Business Management (Japanese)
Connected Enterprise® for Digital ESG
Digital Travel & Expense Service (Japanese)
Digital Well-Being: Employee Well-Being × Company Performance – Next-Generation Sound Business Management Inspired by Neuroscience (Japanese)
CDXO Agenda Planning and Implementation Support Service (Japanese)
RPA Operation Reform Service (Japanese)
DX for Business Trip and Expense Settlement and Invoices (Japanese)
Digital ESG Business Management (Japanese)
Supply Chain Reform Level Diagnostic Program (Japanese)
Sustainable Management Support Service
New Business Development (Japanese)
Supply Chain Redesign and Process Transformation Support Service using Digital (Japanese)
IoT Data-driven Manufacturing - Smart Manufacturing Operations -
IoT Data-driven Engineering - Smart Process Engineering -
Factory Assessment Service (Japanese)
Future Factory Design - Manufacturing DX Journey -
Support Service to formulate Robotization and Automation Vision for Logistics Center (Japanese)
Support Service to Formulate Logistics DX Vision (Japanese)
Circular Economy Promotion Support Service (Japanese)
Business Transformation and New Business Creation Support Service by Encouraging Partnerships Between Organizations Across Industries (Japanese)
RevOps (Revenue Operations) Implementation Support Service: A Service to Drive Customer Engagement and Maximize Revenue Efficiency
Customer Experience Management (ABeam Customer Focus) (Japanese)
Customer Experience Analysis Support Service (Japanese)
Business Performance Forecasting Support Service for Action by Sales Support System “Sales Force Automation (SFA) + Infrastructure System” (Japanese)
Powering Front-End Excellence with CX Integrated Platform Support Service (Japanese)
Subscription Solution (Japanese)
Service Design
Digital Commerce Sales Expansion Support Service (Japanese)
ABeam Cloud® CX Express Customer ID Management Solution (CIM) (Japanese)
Digital Transformation (DX) support on E-Commerce business
Field Sales Reform Solution to Accelerate DX of Consumer Business (Japanese)
Direct to Consumer (D2C) Support Service (Japanese)
Customer-Focused Business Model Transformation (Japanese)
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