The Mall Group Leads the Way in Thailand as the First and Only Retailer to Embrace The Cutting-Edge Solutions of SAP S/4HANA for Entire End-to-End Business Transformation

BANGKOK, 14 July 2023 — SAP SE (NYSE: SAP) SAP, the global leader in enterprise software solutions, takes center stage as the driving force behind The Mall Group's (TMG) groundbreaking digital transformation. TMG, Thailand’s leading retail conglomerate, becomes the first in the industry in Thailand to upgrade to SAP's cutting-edge product offering, SAP S/4HANA, and SAP Retail Solutions, to revolutionize its retail ecosystem, delivering unparalleled customer experiences and optimizing operational efficiency.

SAP's latest product offering, SAP S/4HANA, is at the core of this digital transformation. This advanced platform empowers TMG to manage every aspect of its retail operations, from stock control to inventory optimization and logistics management. By harnessing the power of SAP's cutting-edge technology, TMG is poised to deliver seamless end-to-end processes and a superior shopping experience for its customers.

Digitization Entire End-to-End Business Process

In today’s business climate, such uncertainty has catalyzed organizations to invest in modernizing the technology behind their business operating models. To address this, TMG, SAP, and ABeam Consulting (Thailand) have drawn on their individual strengths to create a strategic alliance that merges technology modernization with strategy execution, thereby adopting technology across the entire business end-to-end to drive business results and address critical business challenges. 

Implementing the latest SAP S4/HANA for retail business in Thailand is the digitization of end-to-end business functions at TMG. By automating and streamlining processes, TMG has been able to optimize its operations and reduce manual effort. The finance department can now access real-time financial data; this has improved financial transparency and accuracy, leading to better profitability and growth opportunities. 

In addition, the integration of SAP S4/HANA has revolutionized inventory management for TMG. Real-time visibility into stock levels and demand patterns has allowed for efficient inventory planning and replenishment. The seamless integration of supply chain processes has also been instrumental in this digital transformation journey. By utilizing SAP S4/HANA's capabilities, the company has enhanced its supply chain efficiency, enabling quicker order fulfillment, optimized logistics, and improved supplier collaboration.

"With the integration of SAP S4/HANA, we have elevated our retail business to new heights.” said Jirayoot Karnjanamayoon, Chief Information Officer at The Mall Group "The solutions have empowered us to streamline operations end-to-end, from finance and inventory management to supply chain operations and logistics. Our innovative approaches and adoption of the latest technology are to make our day-to-day operations seamless and be the best digital-driven company. We can now respond to changing market dynamics, ensuring we deliver on our customer's expectations and be the leader in the industry. We partnered with ABeam Consulting (Thailand) in delivering Application Management Service (AMS) as our longstanding collaboration with them has consistently yielded exceptional results, and this project is a testament to our collective capabilities. Together, we have successfully combined technical expertise with industry knowledge to deliver a future-ready retail solution for years to come,” Jirayoot added.

Serving The Right Promotion at The Right Time and Improve Tenant’s Experience 

Responding swiftly to market trends and customer preferences are key wins in the market. Tailoring promotions to customer needs and analyzing real-time data can maximize sales and achieve its targets effectively. With SAP S/4HANA and SAP Retail Solutions, TMG's sales promotions can report real-time revenue across all retail outlets. This data-driven approach enables TMG to create personalized promotions, ensuring customers receive tailored offers that match their preferences and need at the right time.

"Embracing the power of real-time data and personalized promotions is crucial in today's rapidly evolving market landscape." said Atul Tuli, Managing Director SAP Indochina. “By implementing SAP S/4HANA and SAP Retail Solutions, TMG will gain real-time visibility, allowing them to make data-driven decisions that maximize sales and effectively achieve targets. Through this strategic approach, it will help TMG to stay ahead of the competition and drive sustainable growth." Atul added.

In addition to retail operations, TMG has elevated its Real Estate division with SAP's technology, SAP Real Estate Management, positioning it as a game-changer in the industry. By leveraging SAP's comprehensive solutions, TMG enhances the experience for its tenants, making its retail spaces highly desirable in the market. By utilizing SAP Real Estate Management solutions, it helps TMG to provide a complete 360-degree experience measurement while optimizing occupant productivity, building performance, and their entire real estate portfolio.

Partnership to Leverage Digital Technology

At TMG, digital and technology have been key enablers for the company to drive its business. TMG has a strong team of digital departments that help provide insight and streamline running business for the company. To help the company go beyond the data-driven company, TMG has partnered with ABeam for more than twenty years to leverage digital technology for company growth.      

 ABeam Consulting (Thailand), a strategic partner for TMG, has provided industry-specific insights and guidance throughout the project. Sharing expertise in retail consultancy and a deep understanding of SAP systems ensured that the technical update aligned with the retail industry's unique requirements and best practices by effectively navigating the technical update's intricate requirements by leveraging their in-depth knowledge of SAP systems and the retail industry. Their joint efforts successfully implemented the latest retail solution, empowering TMG to enhance its offerings and provide cutting-edge capabilities to its customers.

"This project has been instrumental in the successful delivery of this transformative project for TMG," said Matsumoto Taro, Principal, and Head of Operational Excellence at ABeam Consulting Thailand.

 "This success has enabled us to harness our respective strengths and deliver a comprehensive solution that sets a new benchmark in the retail industry. We are proud to have been trusted by TMG and SAP and look forward to continuing our partnership as a 'Real Partner' with TMG to drive further innovation in the retail technology space."  Matsumoto added

Throughout the project, ABeam Consulting (Thailand) demonstrated unparalleled technical proficiency, ensuring a seamless integration of the updated retail solution within SAP's existing infrastructure. Their expertise enabled TMG to unlock the full potential of their system, delivering enhanced efficiency, scalability, and customer experience to retailers nationwide.

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.

ABeam Consulting (Thailand) Ltd. is a subsidiary of ABeam Consulting Ltd. – headquartered in Tokyo, with roughly 7,000 richly professional, experienced consultants who have served clients throughout Asia, the Americas and Europe, providing consulting services in Thailand since 2005. ABeam Consulting (Thailand) has more than 400 professionals serving clients in Thailand with expertise in business and digital transformation services that create the future together with corporations and other organizations.  As a creative partner leading the way reliably through change, we contribute to industrial and societal change. 

Please contact us at contactthailand@abeam.com or visit https://www.abeam.com/th/en for more details.