BG Transform Business to Data Driven Company with the ‘RISE with SAP’

Bangkok, April 2023 — Bangkok Glass Public Company Limited (BG), is one of the large companies in Thailand and well-known as a total packaging solutions provider, clean and renewable energy, construction materials, sport and others, has partnered with SAP and ABeam Consulting Thailand, one of the leading global business and digital transformation consulting firms, to accelerate its digital transformation journey in a move that solidifies the latest milestone in their long-standing partnership as BG undertakes one of Thailand's largest corporate transformation projects based on SAP ERP software through 'RISE with SAP,' designed to fuel the company's growth and better support its clients.

As part of the expanded partnership, BG is migrating to SAP S/4HANA, SAP’s next-generation ERP software with RISE with SAP S/4HANA Cloud, private edition in Microsoft Azure cloud and the migration work will be undertaken by ABeam Consulting Thailand, a trusted implementation partner. RISE with SAP will innovate for critical business areas, including finance, parts supply, warehousing, supply chain and production, and brings together what businesses need to pursue their digital transformation objectives to digitalize faster, more comprehensively and more efficiently in the future.

Data Driven Company Powers by Cloud

Technology and innovation are essential elements in BG’s DNA. With SAP, BG aims to be at the forefront. Its intent is to create an intelligent business network with customers, suppliers, and partners, extending the digitalization of processes and enhancing the accuracy and timeliness of information. These are necessary steps as BG responds effectively and efficiently to high volume business growth.

Silparat Watthanakasetr, CEO of BG Container Glass PCL., a subsidiary of BG, shared that in order to support the company's rapid growth and meet the evolving expectations of its customers in highly competitive and rapidly changing markets, they are investing in technology that enables flexibility and scalability, including advanced technologies such as Cloud, Big Data, AI, and machine learning.  "We aim to become a data-driven business powered by a line of connected smart factories, which requires mature analytical processing capabilities on Cloud," Silparat stated.

BG believes that a modern database and a robust ERP system on Cloud are crucial for smart factories, and they have selected RISE with SAP to transition from the SAP  S/4HANA on premise to Cloud ERP system as their digital core. The legacy ERP system was no longer suitable for the company's current size and anticipated business needs, and therefore, they opted for a cloud-based solution.

Through the integration of machines, people, and Big Data into a single, digitally connected ecosystem using SAP solutions on Microsoft Azure cloud, BG hopes to leverage data sets to forecast trends and events and to recommend and implement smart manufacturing workflows and automated processes. Silparat added, "Our goal is to achieve greater efficiency, agility, and innovation, ultimately enabling us to better serve our customers and drive growth across the company."

BG’s endorsement of ERP cloud migration in Microsoft Azure is reflected in positive collaboration between SAP and its hyperscaler cloud provider. Operating in Microsoft Azure, SAP and Microsoft will make migration simpler and increase BG’s confidence in running its digital enterprises in the cloud and enable BG to design and operate intelligent digital supply chain and Industry 4.0 solutions in the cloud and at the edge.

“This expanded partnership will enable BG to accelerate its business transformation in the cloud and fuel its future growth,” said Atul Tuli, Managing Director of SAP Indochina. “As a result, BG will be positioned to provide the highest value of support and flexibility to its clients, allowing them to simplify and accelerate their business transformations while benefitting from the full value of RISE with SAP, and we are pleased to partner with BG on this full-scale modernization project."

Expanding Strategic Partnership

Digital transformation is not just about implementing solutions. The strategic Partnership has been playing a vital role in helping the company transform the business to the next level. 
ABeam Consulting Thailand and SAP have worked together for 18 years and recently 
ABeam Consulting is the first company to join SAP's Regional Strategic Services Partner (RSSP) initiative; through this strong partnership allows both to support the needs of enterprise businesses. Together both companies will be driving BG’s success.

"We are honored to have been chosen by BG as their implementation partner”. Ichiro Hara, Managing Director and SEA Leader at ABeam Consulting Thailand said, “With our vast experience in this field as the highest number of SAP certificates in Thailand, we are fully prepared to assist BG in their digital transformation journey by utilizing the RISE with SAP solution and migrating their existing SAP systems to the cloud. Our team will work as a client-centric and our commitment to client’s success as a ‘Real Partner’ to ‘Build Beyond As One.’ with BG to providing the comprehensive SAP expertise, strategic guidance, and operational support to ensure that they maximize their investment and achieve their desired outcomes."

The project is expected to be fully implemented by July, 2023.

ABeam Consulting (Thailand) Ltd. is a subsidiary of ABeam Consulting Ltd. – headquartered in Tokyo having 6,900 people serve clients throughout Asia, the Americas and Europe providing consulting services in Thailand since 2005, ABeam Consulting (Thailand) has more than 400 professionals serving clients in Thailand with expertise in business and digital transformation services that create the future together with corporations and other organizations. As a creative partner leading the way reliably through change, we contribute to industrial and societal change. 

Please contact us at contactthailand@abeam.com or visit https://www.abeam.com/th/en for more details.