Customer Insight Marketing

Customer Insight - Based Transformation of Marketing Processes

Today, it’s hard to make successful sales of products / services in easy way meanwhile, only few of them become a big seller. Under such a circumstance, service / products / campaign development capturing “Customer Insight ( = hidden customer needs)” becomes greatly important.

Table of contents
- Deeper Customer Understanding (Psychographic Segmentation)
- Plan & Execute Marketing Strategic Actions and Transform Processes to Achieve Them
- Verify Effectiveness of the Actions and Achieve Continuous Improvement
- CIM Approach