KTF

Our history of experience in successful CRM projects with telecommunications operators in Korea.

Through adoption of CRM/marketing strategy, grow to be market leader in 3G services while retaining, converting and increasing service usage among established customer base.

ABeam created a one-to-one CRM/marketing strategy:
Developed customer retention and up-sell/cross-sell process
Mapped rules for customer interactions driven by customer segmentation, events, promotional offers and marketing channels.
Classified sales opportunities by event categories
Segmented and optimized sales opportunities by value and customer need
Implemented a CRM solution based on above

The ABeam CRM solution enabled KTF to better target marketing campaigns for customer retention and 3G conversion, as well as capitalize on more opportunities to up-sell and cross-sell during customer interactions triggered by inbound and outbound events.