Collaborative Partnership for Advancing HR Transformation and Empowering Employees as Strategic Business Enablers | Case Studies

ThaiNamthip Coca-Cola is a long-established leader in Thailand’s beverage industry and the nationwide bottling partner of The Coca-Cola Company. With a history spanning more than 130 years, ThaiNamthip continues to drive brand leadership and operational excellence in a rapidly evolving business environment.

Challenge

ThaiNamthip Coca-Cola aimed to modernize its HR ecosystem to support future growth and deliver a more seamless people experience. To achieve this, the organization needed to address several critical challenges:

Transitioning from SAP HCM to a modern cloud-based HR platform for greater agility and scalability.
Harmonizing HR processes across business units with differing operating models.
Driving digital self-service adoption to empower employees and managers.
Establishing a modern HR service organization to deliver consistent and strategic support.

ABeam Solution

ThaiNamthip Coca-Cola selected ABeam Consulting as its strategic partner, leveraging ABeam Consulting’s deep expertise in cloud HR transformation and organizational change management.

ABeam Consulting supported ThaiNamthip Coca-Cola by:

Guiding the implementation of SAP SuccessFactors, a cloud-based HR solution selected for agility, scalability, and continuous innovation
Designing and executing a comprehensive data migration and system integration strategy
Establishing a broad Enabler Network of change agents, HR, IT teams, and leaders to support adoption
Delivering structured change management programs, including impact analysis, action planning, and communication support

Success Factors

ThaiNamthip Coca-Cola chose ABeam Consulting as the Real Partner for this transformation due to:

Proven expertise in cloud-based HR transformation
Strong execution capability and collaboration mindset
Experience in guiding complex change management initiatives
Ability to work closely with stakeholders across all levels

Contents

Results and Outcomes

Results and Outcomes

Following the successful rollout and adoption of SAP SuccessFactors, ThaiNamthip Coca-Cola achieved:

Centralized, real-time HR data for seamless workflows and decision making
Increased automation of manual tasks, reducing operational burden
Enhanced employee experience with mobile-enabled self-service functionality
Strategic insight reporting that supports leadership with accurate, data-driven planning

This transformation has reinforced ThaiNamthip Coca-Cola’s commitment to empowering its people as business enablers, while delivering a flexible, high-quality HR experience that supports sustainable growth.

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Customer Profile

Company name: ThaiNamthip Coca-Cola
HQ Location: ThaiNamthip Building North Park Vibhavadirangsit Road, Tung Song Hong, Laksi, Bangkok 10210, Thailand
Estd.: ThaiNamthip began bottling Coca Cola in 1959.
Business: ThaiNamthip Coca-Cola is the leading bottling and distribution partner of The Coca Cola Company in Thailand. As part of the Swire Coca Cola family, the company operates modern manufacturing facilities and an extensive distribution network that delivers iconic beverage brands across the country. ThaiNamthip Coca-Cola is widely recognized for its strong commitment to innovation, sustainability, and employee well-being.

Mar 27, 2026

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