Going Global: Customers and Markets Won’t Wait

While venturing into foreign markets can be lucrative for banks, they need to keep in mind five key myths about global banking, according to consultants Bill Stuart and Brian Evetts. "The globalization trend will continue for many years, but right now there’s a land grab going on," they say. "Customers can’t wait; emerging markets won’t wait.”

Dallas 2011/Jan./10 : It is not exactly news that the globalizing economy holds vast opportunity for U.S. banks. Every bank we work with, no matter what the size, is being pressured by customers (and as a result, by shareholders) to enter new countries in one way or another. But as they pursue their overseas interests, many are finding that they have to re-think some presuppositions – and myths – about going global.

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