Tokyo/ Beijing/ Shanghai 2010/5/28: ABeam Consulting (Shanghai) Inc. and ABeam Consulting Inc. completed the development and implementation of an enterprise IT system for Redbaby Group. They announced the new system, enlarged throughout the country, began operation in April, 2010.

Background of Introduction and Outline of the New System
Redbaby, established in 2004, was devoted to provide consumers with a convenient way of shopping and quality products with low prices via catalog selling and e-commerce website. The products for sale have extended from one category (baby-care products) to comprehensive categories that could entirely meet the requirement of family shopping. As China’s largest multi-channel direct sales retailer, Redbaby now carries out product sales and promotions through a diverse range of channels, including online, catalog mail order, mobile phone, etc. Having greatly expanded its business operations these past few years, Redbaby has built up a cross-platform business operation based primarily upon its analysis of customer data, encompassing product sales, media advertising and multichannel marketing. Through its 12 subsidiary companies in China, it operates in 16 major cities and regions.

Redbaby chose the SAP retail industry solution as their enterprise IT solution because of business processes and functionalities which SAP provides. The new mainframe enterprise system developed on the ERP platform does more than just unify the IT infrastructure that had been dispersed among 12 different locations. It has also been designed with prime importance being given to emphasizing and enhancing Redbaby’s distinctive characteristics.
New Enterprise IT System Architecture

Role of ABeam Consulting
ABeam Consulting supported this project from planning phase to go-live. They worked in a short period of 8 months for pilot go-live and 2 months for complete go-live. Consultants from ABeam Consulting made use of their unique method and tool to make the project succeed.

Hunglin Tang (ABeam Consulting Asia Management Director and ABeam China ltd. MD) stated as follows. “The success of this implementation establishes the foundation for Redbaby’s future growth. We expect there will be more substantial benefits to be realized by Redbaby as the system evolving and we are proud of being the consulting firm who works with Redbaby to make this happen.”

Hideaki Kajiura (Executive Officer, Retail industry leader of ABeam Consulting) stated as follows. “I’m so glad to announce this Redbaby’s successfully go-live. Despite a very short period, combination of SAP retail industry solution and ABeam’s high quality project management skill made succeed the construction of Redbaby’s enterprise IT system. We’d like to keep supporting to Redbaby’s further growth.”
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About ABeam Consulting Ltd.
ABeam Consulting Ltd. is an integrated management consulting firm providing global services primarily through its overseas networks centering on Asia in keeping with clients' domestic and regional needs. Possessing strategic, BPR, IT, organizational/human capital and outsourcing expertise, as well as a workforce of approximately 3,600 professionals commanding a wealth of experience, ABeam provides a wide range of consulting services to companies and other organizations in areas such as finance, manufacturing, distribution, energy, telecommunications and public relations. Sales for the fiscal year through March 2009 were ¥55.5 billion (U.S. accounting practices).