Customer Relationship Management (CRM)
While the business environment surrounding the company including the global competition and the maturation of the market becomes increasingly severe, the evolution of technology driven by the rapid spread of social media and mobile devices makes the consumer needs and the contact with companies become further diverse at every moment.
Under the circumstances, the interests of top managements in the past few years have been seen more in CRM issues including “Customer retention and expansion” , “New customer acquisition” , “Sales force reinforcement” and "Effective marketing and sales activities".
Based on the profound knowledge and know-how accumulated through a number of projects, ABeam Consulting will focus on the followings;
- Communication - Deeper understand the customer
- Co-Growth - Grow together with the customer
- Co-Creation - Create new value with the customer
and supports CRM activities of companies which seek for the enhancement of strong revenue base.