- Home
- About
- Industries
- Services
- Change Management
- Customer Relationship Management
- Enterprise Applications
- Enterprise Performance Management
- Financial Management & Control
- Globalization Advisory Services
- Human Capital Management
- Integrated Information Management
- IT Advisory
- Merger & Acquisition Advisory Services
- Outsourcing
- Supply Chain Management
- Systems Integration
- Locations
- Newsroom
- Careers
KTF
COMPANY
KTF, the second largest telecommunications operator in Korea, serving approximately 10 million customers.CHALLENGE
Through adoption of CRM/marketing strategy, grow to be market leader in 3G services while retaining, converting and increasing service usage among established customer base.WHY ABEAM?
Our history of experience in successful CRM projects with telecommunications operators in Korea.SOLUTION
ABeam created a one-to-one CRM/marketing strategy:- Developed customer retention and up-sell/cross-sell process
- Mapped rules for customer interactions driven by customer segmentation, events, promotional offers and marketing channels.
- Classified sales opportunities by event categories
- Segmented and optimized sales opportunities by value and customer need
- Implemented a CRM solution based on above
REAL BENEFITS
The ABeam CRM solution enabled KTF to better target marketing campaigns for customer retention and 3G conversion, as well as capitalize on more opportunities to up-sell and cross-sell during customer interactions triggered by inbound and outbound events.How can ABeam be your Real Partner?
