Diageo plc

Implementation of an SAP® ERP global template in Asia Pacific:
Vietnam, Hong Kong, Thailand, Taiwan, India, the Philippines, and Indonesia.


・Diageo needed a trusted implementation partner that was able to offer local knowledge and high-quality delivery at a competitive price.
・The SAP rollout timeframe demanded rapid delivery, whilst adhering to Global methodology.
・Diageo employs multiple global service partners, so the team needed to act as one and remain focused on delivery.
・ABeam had only limited time for knowledge transfer from previous suppliers.


・Capability to mobilize a highly experienced team of regional, offshore and local consultants through ABeam’s office network in Singapore, China and each of the local markets.
・ABeam’s Singapore regional team provided continuity of process leadership and program management skills throughout the project, partnering with Diageo Regional Process Owner’s and Program Management Office (PMO) teams.
・Adoption of a highly professional and pragmatic approach to working with multiple global service partners, ensuring the ABeam team kept the objectives of the overall program in focus and delivered as one team, regardless of competition or local disagreements.


・Implement a SAP® global template rollout for seven markets:
Vietnam, Thailand, Hong Kong, Taiwan, India, the Philippines, and Indonesia.
・Use RACI charts to ensure clarity of expectations among partners.
・Implement rapid localization and deployment of a Simple Business Model enabling common reporting, faster month-end close, process synergy, efficiency, and control via shared services.
・Use offshore delivery centres for development of interfaces, forms, reports, enhancements and integration.


・Demonstrate practical flexibility and commitment to meet the project timeline, ensuring sufficient resource, travelling to markets frequently to support the local teams and working the necessary hours to ensure milestones were always met.
・Provide PMO and transition management skills in some markets where the local business did not have the necessary skills available.